Urs Wyss was born in Switzerland, graduated from the School of Visual Arts in New York City and started his career as a freelance assistant. After assisting 3 years in NYC for some of the best photographers in town he started his own career. After many years of experience transforming his subjects – fashion, portraiture and people photography Urs subverts the expected. Action, movement, motion and emotion not to forget lighting are the spices Urs is adding to his photographs. His inventive editorial work appeared in Jalouse, InStyle, Playboy, Elle, Harpers Bazaar, Vogue, Coast and Icon. Advertising clients includes, Nestle, Schwarzkopf, Henkel, Coca-Cola, Heineken, Procter & Gamble, Siemens, British-American Tobacco, Johnson & Johnson, MasterCard, Sony, Piz Buin, UBS Switzerland.

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